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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.
Why Fast Casual Brand Share Is RisingSo you require equity sponsors who believe in the vision and the group. Another lesson: you need to open four to 6 shops in a brand-new market within 2 to 3 years. That's pricey, but it produces emergency, builds awareness, and validates above-store leadership. Without it, you remain sluggish and unprofitable.
Tracking Fast Casual Market Share TrendsAt Chop Store, we intentionally built strong bases in Phoenix and Dallas. That offered us the success to endure sluggish starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas likewise where our group lived. Having the entire group in-market to support shops, hire, and make sure culture was substantial.
Individuals frequently underestimate how critical group is to scaling. Our group took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here.
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