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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.
Modern Restaurant Market Trends Fueling 2026 SuccessYou need equity sponsors who think in the vision and the team. That's pricey, however it creates crucial mass, constructs awareness, and validates above-store management.
At Chop Store, we intentionally constructed strong bases in Phoenix and Dallas. That gave us the profitability to withstand sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour 2nd marketwas also where our group lived. Having the whole group in-market to support shops, hire, and make sure culture was huge.
Individuals typically undervalue how vital group is to scaling. Our group took all the things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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